Irish Distillers Pernod Ricard wine brand 'Campo Viejo' has won our June 2016 Campaign of the Month.
The 'Life Uncorked' campaign ran on JCDecaux Platinum Squares, Première, Metropoles, Metropanels and Digital iVisions. What stood out was the bright creative, inspired by the vibrancy and expressiveness of Campo Viejo wine, created by urban street artists Okuda and Remed. It worked particularly well on our Digital iVision format, fully utilising the movement that digital affords to outdoor creative.
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The campaign was booked with JCDecaux by media agency Vizeum and outdoor specialist Kinetic. Creative was by the Global Brand Team for Campo Viejo with artwork by Okuda and Remed.