Winner of the May Campaign of the Month is Amstel Radler.
This eye-catching, multi-format campaign ran on JCDecaux 48 and 96 sheets, Platinum Squares, Metropanels, Europanels and Retail 6 sheets as well as 'Exploding' Straplines and Portrait Panels on Luas.
The introduction of the Amstel Radler brand in Ireland follows a hugely positive launch of a range of Radler-style beers across Europe by Heineken where they have grown rapidly to become one of the group's most successful product innovations.
The campaign was booked with JCDecaux by media agency Starcom and outdoor specialists Kinetic. The creative agency was Rothco.