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Luas is a multi-format media opportunity with year-on-year increasing passenger numbers. 37.6 million passenger journeys were taken in 2017, an increase of 10% on the previous year.  There are a variety of formats that brands can use to capture the attention of  Luas commuters inside and outside the trams and on the platforms at Luas stops.The extension of the green line in late 2017 brought an estimated 10 million additional passenger journeys and greater connectivity in the city, providing links to colleges, theatres, libraries, sports grounds, shopping areas and main transport hubs; resulting in even more meaningful connections for brands via Luas advertising opportunities.

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