Some eye-catching campaigns looking OOH so great this month…


 

A look at recent OOH trends including consumer behaviour, OOH formats, product categories and/or new product launches…

Next stop Dublin

Dublin will be a prime destination for shoppers this Christmas

With the festive season just around the corner, a recent iQ study from Ipsos MRBI on behalf of PML Group suggests that 81% of Dubliners aged 16-54 intend to spend at least as much money on Christmas shopping this year as last Christmas. And most respondents are still to do all their shopping in the coming weeks. In fact, 62% of Dublin consumers will buy their presents within 4 weeks of the big day. This increases to 68% among 25-34 year olds.

Dublin will be a prime destination for shoppers. Whether for ticking those presents off the list or soaking up the Christmas atmosphere, there’s always a reason to visit the capital, and current mobility and consumer spending trends show that Dublin is holding up very well in the present climate. Apple maps mobility data reports that, in the past 4 weeks, average driving, transit and walking mobility in Dublin is at 29%, 46% and 51% above pre-Covid levels respectively. Retail spending in Dublin has also increased, driven by considerable pent-up consumer demand. The latest MasterCard SpendingPulse shows that in the third quarter of 2021, total retail expenditure rose by 15% QoQ to reach the highest point since the series began in 2014.

With this in mind, Luas is a great medium to target shoppers at the right moment and in the right mindset, focusing investment where and when it has most impact in the weeks ahead. It reaches vehicular, pedestrian and commuter audiences across Dublin and there are a variety of formats that brands can utilise both inside and outside the trams and on the platforms at Luas stops.

 
Luas is a great medium to target shoppers at the right time and in the right mindset

Source: PML Group, Apple, MasterCard SpendingPulse

 

This month’s close up…Première

TG4, 96 sheet Première, Belfast
As winter evenings have rolled in and the majority of commutes take place in hours of darkness, it’s important to remember the additional audience value delivered by fully illuminated OOH formats. Including high quality illuminated panels as part of an OOH campaign will vastly increase the opportunity to see it, with maximum exposure 24/7.

JCDecaux Première sites form a network of next generation, fully backlit, superior quality lightboxes. Première sites are unmissable to drivers, strategically positioned on key arterial routes in all major cities across the island of Ireland. These high impact formats provide an exceptional canvas for any outdoor campaign.
 

OOH Campaigns from around the world…

JCDecaux Lithuania – Apranga

There is no bad weather when you have the right outfit (and an umbrella)!

Apranga, a leading clothing retail in Lithuania, has installed several umbrella sharing stations in front of their advertisements, located in the center of Vilnius.

JCDecaux UK – Rankin’s Photography Series 

JCDecaux UK have been highlighting the latest work from renowned photographer John Rankin showcased through the power of the public screen, celebrating unsung climate heroes and reminding us that there is an everyday climate hero in all of us. This ran across JCDecaux UK’s network of screens throughout the UK. It also ran on JCDecaux Northern Ireland's Digital Rail and Retail network for its duration.

Further information can be found here.

JCDecaux UK – Microsoft

JCDecaux UK has partnered with Microsoft, on the UK’s first national digital OOH campaign, featuring sign language. A powerful example of how public screens can be used as a force for good.

Contact our marketing team