Royal Caribbean Cruise to January’s ‘Campaign of the Month’
Fri 9th March 2018
Royal Caribbean have won our ‘Campaign of the Month’ in January 2018, with their colorful, multi-format, outdoor campaign!
The campaign which ran on multiple JCDecaux formats including Bus Shelters, Première 48 Sheets, Metropoles, Metropanels and the iconic Digipole, was the exact tonic that was needed to shake off the January blues!
“Almost half of the passengers who book with us are under 50 years old, with the average adult age of our new-to-cruise families being 42 years old. That meant we needed to move with the times and create a campaign that was a symbol of re-evaluation, served to them in places they will be at times they will be most receptive to our messaging. We’re pleased to continue to lead the way when it comes to creating innovative campaigns for Royal Caribbean,” said Mario Bounas, Royal Caribbean’s Marketing Director UK & Ireland.
The campaign was booked with JCDecaux by media agency Mindshare UK and outdoor specialist Kinetic. The creative is by Hometown in London.
If you’ve had your fill of the snow, why not click here to plan a holiday to remember with Royal Caribbean!
For further information on JCDecaux’s outstanding outdoor campaigns, please contact email@example.com