Outdoor audience
As the table below shows, Outdoor is a key medium for reaching Northern Irish consumers.
Media Consumption
Media Neutral Quintiles – Northern Irish and Greater Belfast Adults
Media Neutral Quintiles in TGI allow us to look at a number of variables for each medium and determine the number of adults who are susceptible to seeing or hearing it. For Outdoor, the amount of hours spent travelling per week is the variable taken into account.
TGI also ask people what specific forms of Outdoor advertising they have seen in the past week. 79% Northern Irish adults had seen some form of Outdoor advertising in the past week and amongst adults in Greater Belfast, this rises to 82%.
