Large Format audience
As the Large Format market leader in Northern Ireland, JCDecaux delivers massive audience reach for clients who choose this format.
JCDecaux leads the market with 53% of JNOR measured 48 sheets in the Northern Irish market and 50% of roadside 48 sheets in the Republic of Ireland. JNOR tells us that on average, a JCDecaux roadside 48 sheet has over 58,000 audience contacts per week. And of course, this doesn’t take into account the stature and impact delivered by Large Format advertising.
Outdoor formats seen in the past week by Irish adults
60% of Northern Irish adults have seen Large Format roadside poster advertising in the past week – that is 6% more people compared to the next best performing Outdoor format.
Sources: Target Group Index, © Kantar Media NI Ltd 2011, JNOR CAFAS Version 10
