The JCDecaux Première conversion process of key sites in Northern Ireland is well underway. Key sites on the busiest routes have been converted to premium backlit sites of the highest quality. Tony O’Flanagan, Marketing Director – JCDecaux Ireland, said that “upgrading the most outstanding of our prismatic billboard locations to Première sites is an excellent fit for our ‘quality not quantity’ billboard strategy”.
Audi, Première 96 sheet, Belfast
The first sites to be converted were key 96 sheets on Ormeau Avenue, Great Victoria street and Victoria street. These sites are all receiving a considerable amount of very positive feedback. 48 sheet conversions will continue on Ann Street and Ormeau Road in Belfast with further additional conversions in Derry during the month of December.
Audi are the first commercial client to feature on the new Première 96 sheet on Great Victoria street in Belfast. The campaign was booked by Mediacom and managed by outdoor specialist Kinetic NI.
For JCDecaux Première rates and availability in NI please contact salesni@jcdecaux.ie