Metro Format audience
Metro Formats are the only Outdoor roadside formats in Ireland that have been positioned specifically to maximise audience. Located in Dublin, they deliver outstanding audience reach and frequency.
The latest JNOR release (Q4 2011) shows the following results:
Weekly Visibility Adjusted Contacts (Dublin Met)
| Retail Metropanel | 44,334 |
| Roadside Metropanel | 98,823 |
| Roadside Metropole | 143,034 |
All VACs are for 7 days, April. A VAC (Visibility Adjusted Contact) refers to audience contacts made with panels. It takes visibility factors, such as size, illumination, angle of the panel and clutter into consideration.
For more information on panel VACs, contact Eimear McGrath (eimear.mcgrath@jcdecaux.ie)
