ABOUT LUAS...
Households
on the LUAS lines have a weekly expenditure of €4.3bn*
There are 100,000 journeys taken every day on LUAS
275,000 people saw LUAS advertising last week**
100% of Columns are now illuminated
There is a maximum of 9% share of voice in any one tram
*source: CSO household budget survey
**source: ROI/TGI 2007
For more information on Luas Research please contact luasadvertising@jcdecaux.ie
Luas connects key suburban areas with city centre locations...
