Luas Red Line gets stuffed with Chicago Town Pizza

Thu 9th March 2017

Dr.Oetker brand Chicago Town ran a tongue-in-cheek “#getstuffed” campaign this cycle on the Luas Red Line. The campaign creative featured various slogans aimed at their target audience such as “tell the lads to get stuffed” and “tell your girlfriend to get stuffed”, taking a clever slant on their stuffed pizzas.

The campaign ran on Luas in the form of a Luas tram domination and also featured on JCDecaux bus shelters.


Pictured above with the Dr.Oetker – Chicago Town Luas tram Domination (L-R): Keith Brennan; PML, Caroline Burton; Dr.Oetker, Lisa Temple; JCDecaux, and Kevin Corr; PHD.

The campaign was booked with JCDecaux by media agency PHD and outdoor specialist PML. The creative was produced by LIFE agency, while the creative adaptation was looked after by Insight Marketing.


For more information on Luas advertising contact or call (01) 295 8170.

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