JNOR - What is it all about?
The Outdoor Media Association launched the Joint National Outdoor Research (JNOR) in the Republic of Ireland in September 2005.

JCDecaux played a major role in driving this world first research for the Outdoor Advertising Industry.

JNOR is based on a system of probable, not possible eye contact with an outdoor advertisement, giving it the lead over other Media Research. Through complex mathematical models JNOR takes the visibility of panels into consideration in terms of their illumination, visibility distance, panel size and orientation. This allows the conversion of an "opportunity to see" score (OTS) into a "visibility adjusted content" score (VAC).

Northern Ireland Joint National Outdoor Research
NI JNOR is getting ready to go live in the market in early 2010. Like JNOR in the Republic of Ireland, the research is made up of photographic classification of sites in conjunction with a travel survey using digital mapping technology, traffic flow information and footfall statistics. From this, VACs are produced, allowing in-depth coverage and frequency figures to be generated for Outdoor Media campaigns across Northern Ireland.