JCDecaux Innovate Around the World
Thu 13th July 2017
Estoril Open – Lisbon
Advertiser: Millennium Estoril Open 2017
Dates: June 2017
In partnership with the Millennium Estoril Open 2017 tennis tournament held in Lisbon, JCDecaux Innovate delivered several activations, from integrating a novelty claw machine and incorporating digital screens into 6 sheet formats to display dynamic content.
Advertiser: Universal Pictures
Location: Various cities globally
Dates: June 2017
To promote the release of Universal’s Despicable Me 3 movie, the infamous Minions, in collaboration with JCDecaux, popped up over some key city locations worldwide.
In Paris 6 Morris Columns were turned into Minions on the Avenue of Champs-Elysées.
In Madrid, a metro station was wrapped to display some of the colourful characters.
In Chile, the Metro Santiago also featured some Minions coverage in the form of a wall wrap.
ALDI – Shanghai Metro
Dates: July 2017
To promote its entry in China and improve the brand awareness among Chinese consumers, German supermarket chain Aldi collaborated with STDecaux to install three interactive games along the wall gallery of Xujiahui Station. Each digital wall, consisting of nine LCD screens, was divided into 3 areas, allowing 3 commuters to play the game at one time. The “Handpick Challenge”, in line with Aldi’s slogan “handpicked for you”, invited commuters to connect to Aldi wifi, scan the QR code and begin the challenge. They could control the machine via their mobile phone to pick the nuts on the screen. Those who successfully picked the nuts received online Aldi shopping coupons.
OptiVision – Lisbon & Oporto
Location: Oporto and Lisbon
Dates: 27th April – 4th may 2017
OptiVision recently launched a campaign aimed to raise awareness for eye vision impairments such as myopia, astigmatism and farsightedness. For this to happen, transparent vinyl was glued over the glass of the 6 sheet format, meaning any passerby saw the street on the other side of the mupi with a “filter”, giving the feeling of blur – a similar effect to how someone with an eye vision impairment may see it.
If you are interested in learning about the possibilities of an innovation on our outdoor formats please contact firstname.lastname@example.org.