JCDecaux grows its digital retail audience to a potential 1.3 million shoppers per cycle with expansion into Foyleside

Fri 13th April 2018

Foyleside Shopping Centre is the latest addition to JCDecaux’s growing digital retail network in Northern Ireland. This exciting development means that JCDecaux now reaches a potential 1.3 million shoppers every cycle across five centres in Belfast, Ards, Ballymena and now Derry/Londonderry. Advertisers can now have an even greater impact on consumers in a shopping mindset.

One double sided and two single sided 70” iVision screens have been placed in prominent locations in the busiest areas of the centre to ensure maximum visibility.  Foyleside Digital Screens are available for booking now.

Digital OOH provides multiple benefits to advertisers such as flexibility, reduced production costs and increased creative potential. Aside from this, research has shown that consumers tend to have positive reactions towards Digital OOH screens within the retail environment and consider brands that use them to be modern and cutting edge. 41% would consider purchasing a product they saw advertised on a Digital OOH screen in a shopping centre.

Given that 60% of Northern Ireland main shoppers regularly visit shopping centres, 80% always look out for special offers and 65% sometimes treat themselves to something they don’t need, Digital OOH screens in the retail environment provide the perfect format to engage with this audience in a meaningful way on the path to purchase.

For information please contact marketing@jcdecaux.ie

Source: TGI Kantar Media, 2017. Behaviour & Attitudes, 2017.

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