FAQ
What is a cycle?
Outdoor is booked in blocks of 14 days display, called cycles. There are 26 cycles in the Outdoor posting calendar.
Is there a minimum/maximum number of sites when booking? Can I buy a single site?
There is no minimum required; every campaign is tailored to meet the client’s objectives.
How long can I buy a site for?
Sites must be booked for a minimum one cycle. We sell some sites on a long term/till cancelled (t/c) basis, please contact Anita (anita.cassidy@jcdecaux.ie) to discuss.
What is a 48 sheet/96 sheet/Europanel/Platinum Square/Metropole/Metropanel/Luas Column?
48 sheets are the traditional large format billboard. For more information on formats and sizes click here
Can JCDecaux print my posters?
JCDecaux do not print posters, but we have good relationships with the main specialist outdoor printers and can liaise with them on your behalf if needs be.
Can JCDecaux design my posters?
Yes we have an in-house team of graphic designers who will work with you to create the optimum design for your campaign.
Will my poster be up on the first day of the cycle that I have booked?
Not necessarily, it depends on the posting date of the site. A posting date is the set day within a cycle that is scheduled for the poster to go up on a particular site. If the site posts on a Wednesday of week one for example, it will still get 14 days display. Please see our posting calendar for more detail.
What advertising formats do JCDecaux have for sale?
48 sheets, Europanels, 96 sheets, Platinum Squares, Metropoles, Metropanels, Luas Columns, Luas tram interiors (straplines, portrait panels, skylines), Luas tram dominations.
What happens if my poster gets torn or damaged during the course of my campaign?
JCDecaux commit to repair damages within 24 hours (Dublin) or 48 hours (Nationally).
How will I know my advertising campaign has worked, and/or how effective it has been?
We can provide JNOR results for every campaign. JNOR stands for Joint National Outdoor Research and is the Outdoor industry standard methodology for audience measurement.
How much does a billboard cost?
Rates depend on location, positioning on site, lighting, duration, format, occupancy and audience levels of the panel. Contact Anita (anita.cassidy@jcdecaux.ie) to discuss rates.
What should I consider when designing my poster?
Less is more. Click here for our design tips
What are JCDecaux’s credit terms?
JCDecaux requires payment up front for the first 3 campaigns booked by new clients. Following that, credit will be given and invoices will be issued on a cyclical or monthly basis.
