Design & Printing

Design

Our in-house design team can work with you to come up with the best creative approach for your outdoor campaign. A great poster can provoke an emotional reaction and will be talked about long after the campaign has been taken down. More importantly, good poster design means effective advertising that will engage with consumers.

If you are a designer or creative agency please download the design specs for JCDecaux advertising formats by clicking here:

Here are some general tips to keep in mind when designing an advertisement for outdoor:

Keep it simple

Have one clear message

Only include essential text, less is more!

Choose colours carefully, bright images are generally more effective

Stand back from your design to see if it works – remember the format it will be seen on

Check and re-check your spelling

Remember to include your logo/brand name

Some technical guidelines on colour modes, file formats and resolutions:

CMYK for print

Always supply a high resolution pdf

Outline Fonts

Images should be 300dpi

Printing

JCDecaux works with all the main specialist Outdoor printers and can put you in touch with them or, if you would prefer, manage the printing of your campaign for you.

Printers must arrange for all posters to be delivered to JCDecaux’s Technical Centre 5 working days before they are due to go up. Please visit our Print Specs & Deadlines page for more information.