Running between Stephen’s Green in Dublin city centre and Brides Glen under the Dublin Mountains, Northern Irish Tourist Board have chosen Luas to highlight Northern Ireland as a great destination in 2012. “your time, our place” promotes Northern Ireland in 2012, where a large number of major events are due to take place. One of the board’s campaign objectives includes raising their profile and the Luas Tram Wrap is sure to help with this.

“Northern Ireland is the place to go in 2012 with an incredible line up of events and occasions taking place. We are delighted the Northern Irish Tourist Board has chosen Luas to promote all that is happening” said Pat Mannion, Commercial Director of JCDecaux Ireland. “Using Luas in such an innovative and creative fashion adds greatly to the sense of something really big and positive happening in Northern Ireland”.

Luas passenger numbers are growing year-on-year, with nearly 30 million passenger journeys in 2011. The Luas Tram Wrap will not only capture the attention of Luas commuters, it will be viewed by pedestrians and motorists at key points along the green line route.

The campaign was planned and booked through AV Browne, Source out of home and JCDecaux Ireland.

Running between Stephen’s Green in Dublin city centre and Brides Glen under the Dublin Mountains, Northern Irish Tourist Board have chosen Luas to highlight Northern Ireland as a great destination in 2012. “your time, our place” promotes Northern Ireland in 2012, where a large number of major events are due to take place. One of the board’s campaign objectives includes raising their profile and the Luas Tram Wrap is sure to help with this.

“Northern Ireland is the place to go in 2012 with an incredible line up of events and occasions taking place.  We are delighted the Northern Irish Tourist Board has chosen Luas to promote all that is happening” said Pat Mannion, Commercial Director of JCDecaux Ireland. “Using Luas in such an innovative and creative fashion adds greatly to the sense of something really big and positive happening in Northern Ireland”.

Luas passenger numbers are growing year-on-year, with nearly 30 million passenger journeys in 2011. The Luas Tram Wrap will not only capture the attention of Luas commuters, it will be viewed by pedestrians and motorists at key points along the green line route.

The campaign was planned and booked through AV Browne, Source out of home and JCDecaux Ireland.

What’s so good about these locations?

Belfast Central is the terminus for the cross-border Enterprise service which departs every 2 hours. This station is also served by Northern Ireland Railways, running to Derry, Bangor, Portadown and Larne. Nearby are the Waterfront Hall and St George’s Market and the station is a ten minute walk from the City Hall and the city centre

Great Victoria Street is actually the most central train station in the heart of Belfast city. Great Victoria Street is one of Belfast’s premier commercial zones with the Europa Hotel and Grand Opera House nearby. It is Great Victoria Street Station that is the hub of Northern Ireland’s suburban rail services, with Bangor line, Derry line, Larne line and Newry line all terminating here.

4 new 6 sheets have been added at Belfast Central and 3 at Great Victoria Street Station. These units are high-spec, quality formats fitting in with the JCDecaux product family. For booking information, contact our sales team in Belfast infoni@jcdecaux.ie or call us on 0044 (0) 28 9062 4606

What’s so good about these locations?

Belfast Central is the terminus for the cross-border Enterprise service which departs every 2 hours. This station is also served by Northern Ireland Railways, running to Derry, Bangor, Portadown and Larne. Nearby are the Waterfront Hall and St George’s Market and the station is a ten minute walk from the City Hall and the city centre

Great Victoria Street is actually the most central train station in the heart of Belfast city. Great Victoria Street is one of Belfast’s premier commercial zones with the Europa Hotel and Grand Opera House nearby. It is Great Victoria Street Station that is the hub of Northern Ireland’s suburban rail services, with Bangor line, Derry line, Larne line and Newry line all terminating here.

4 new 6 sheets have been added at Belfast Central and 3 at Great Victoria Street Station. These units are high-spec, quality formats fitting in with the JCDecaux product family. For booking information, contact our sales team in Belfast infoni@jcdecaux.ie or call us on 0044 (0) 28 9062 4606

January 2012

At key moments in their working day and at weekends, 18-34’s are noticing billboards

• 59% going to work
• 53% going home from work
• 61% going to the supermarket
• 54% going out at weekends
• 65% when they are out shopping on the high-street

(notice billboards always or sometimes)

Forming part of daily routines and commutes, outdoor advertising can provide a welcome distraction. 61% 18-34’s surveyed agree they notice copy changes on out-of-home displays.

Known for being a brand building format, billboards also act as a showcase for movie releases, reminding 18-34’s in particular what’s on…

• 62% 18-34’s agree that films advertising on large format posters gives the impression the film is a blockbuster

• 64% agree large format posters are a good place to find out about new movies

• 63% agree films appearing on large format posters makes them want to find out more about a film

For full details on the latest Explore research from PML Group, click here

At key moments in their working day and at weekends, 18-34’s are noticing billboards

• 59% going to work
• 53% going home from work
• 61% going to the supermarket
• 54% going out at weekends
• 65% when they are out shopping on the high-street

(notice billboards always or sometimes)

Forming part of daily routines and commutes, outdoor advertising can provide a welcome distraction. 61% 18-34’s surveyed agree they notice copy changes on out-of-home displays.

Known for being a brand building format, billboards also act as a showcase for movie releases, reminding 18-34’s in particular what’s on…

• 62% 18-34’s agree that films advertising on large format posters gives the impression the film is a blockbuster

• 64% agree large format posters are a good place to find out about new movies

• 63% agree films appearing on large format posters makes them want to find out more about a film

For full details on the latest Explore research from PML Group, click here

An all-time favourite from 2009 shows John ask Hannah to be his Valentine on a JCDecaux Premiere billboard in London – with a little help from Mastercard.

Click here to see the youtube video

Currently running in Dublin, Nescafe is lifting the lid on love with their innovative special lighting campaign. A very cute use of simple lighting effects.

Unilever is running a campaign for Dove on the JCDecaux Transvision screen at London’s Victoria Station. Today, commuters are asked “What do you love about your Valentine?” with responses via twitter or SMS displayed on screen.

You have to ♥ outdoor on Valentine’s Day…

An all-time favourite from 2009 shows John ask Hannah to be his Valentine on a JCDecaux Premiere billboard in London -  with a little help from Mastercard.

Click here to see the youtube video

Currently running in Dublin, Nescafe is lifting the lid on love with their innovative special lighting campaign. A very cute use of simple lighting effects.

Unilever is running a campaign for Dove on the JCDecaux Transvision screen at London’s Victoria Station. Today, commuters are asked “What do you love about your Valentine?” with responses via twitter or SMS displayed on screen.

You have to ♥ outdoor on Valentine’s Day…

Here you will find the latest in news and campaigns from around the world. Through identifying trends, sharing insight, showcasing innovative outdoor executions and featuring cutting-edge technologies, the website aims to keep everyone ahead of the curve in the dynamic world of outdoor media.

Featured stories include a look back at how the outdoor medium has evolved and for outdoor enthusiasts, a photo of the very first JCDecaux bus shelter with advertising, introduced by Jean-Claude Decaux in 1964.

The first JCDecaux bus shelter with advertising, launched in 1964 displaying a motor brand. Beside it shows how motors brands look on outdoor these days – the Audi UV 48 sheet.

You can also follow the JCDecaux Group on twitter @JCDecauxGlobal and of course, JCDecaux Ireland @JCDecauxIreland to keep up to date on all things outdoor.