LUAS NEWS
Vodafone Tram Wrap
This Christmas, for the first time ever, two Luas trams have been wrapped with striking Vodafone Christmas creative - a unique media first created by Vodafone, JCDecaux and Carat, in conjunction with the Railway Procurement Agency.
The design is festive in theme, incorporating both Irish and English in the seasonal messages of goodwill. The trams which are hugely impactful began running on both the red and green lines from the first weekend in November.
According to Pat Mannion, Commercial Director of JCDecaux, the tram design is based around the Grafton Street Christmas lights and the people of Dublin enjoying the unique experience that the city centre brings this time of year. “Luas has in a very short space of time embedded itself into the fabric of Dublin city, and bringing the trams to life like this at Christmas time by using the city and the people of Dublin just enhances that relationship even further”.
JNOR NEWS
Cafas version 20 is coming soon!
The highly anticipated JNOR (Joint National Outdoor Research) results for Metropoles, Metropanels and Luas Columns are due out in the New Year. This will be the first time the audience measurement tool can be applied to the new Dublin city street furniture and Luas network, adding to the overall measurability of the Irish Out of Home industry.
Considering 100% of Metropoles, Metropanels and Luas Columns are backlit and locations of the new street furniture cover all major commuter routes and pedestrian areas of the city, JNOR is sure to confirm outstanding audience levels on these premium JCDecaux formats
Dye Cut Columns
Coty used Dye Cut printing on Luas columns to promote Kylie’s new perfume during the month of October. Certain parts of the creative were cut out to allow light to shine through, this was the first time Dye Cut technique was used on Luas columns and the effect was eye-catching and extremely effective.
For more information on Luas Advertising opportunities contact luas@jcdecaux.ie
Guinness Fridge Magnets
The Guinness “fridge magnet” campaign that ran in October showcased 2 different types of specials that complemented their spectacular TV campaign. Real fridges were attached to 48 sheet posters of Guinness cans, and 96 sheet boards were converted to look like 2 x 48 sheets, with the second poster showing an ad for fridges that were sliding off their own poster towards the Guinness can.
Heineken Synergy
Real life speakers were attached to key platinum squares and one 48 sheet in Dublin during cycle 23 to promote the Heineken Synergy music festival. One site had a bird-feeder built into the speaker to attract real birds to the poster
Dublin City Business Alliance
Dublin City Business Alliance ran on a variety of JCDecaux Formats during the month of November to promote Dublin City during the festive season. They chose one site in Dundrum to showcase a particularly innovative design incorporating a 2D cut out with some back-lighting and twinkling LEDs that gave the poster a magical feel
Meteor Christmas
Meteor used back-illuminated special builds to emphasize their Christmas offers on key JCDecaux 48 sheets around Dublin city and one special 144 sheet in Cork during the month of November. The playful campaign featuring the Meteor reindeer showcased a cut-out cloud of sparkling LED snowflakes around "The most wanted gifts this Christmas"
Opel Insignia
To create a buzz around the Irish launch of the new Opel Insignia, countdown LED clocks were attached to 2 high profile platinum squares in Dublin City centre, while moving “premier feel” spotlights were used to give the sites an extra wow factor. 48 sheets in cycle 25 were then installed with 2D cut outs of the car with an extra bright LED headlight.
7up Christmas on Ice UV
For the 3rd year running 7up have used JCDecaux Innovate UV sites to promote the 7up Christmas on Ice event that runs in the RDS from 14th November to 7th January.
Coors Fibre Optics
Coors once again used twinkly fibre optics to add an ice cold element to their Christmas Outdoor campaign by lighting up the trees in their snowy Rocky Mountains scene.
Jameson
Jameson are currently running a seasonal goodwill message made from their distinctive bottletops on JCDecaux's Cuffe St square for the month of December
Bulmers Christmas Sparkle
Bulmers have used 2 separate executions to enhance their Christmas creative for 2008. The iconic orchard tree returns, along with a new Christmas Sparkle design using backlit LEDs
