Cadbury Dairy Milk win June’s Campaign of the Month with a campaign and a half

Wed 2nd August 2017

Cadbury have won the June Campaign of the Month with a clever campaign which included the use of outdoor formats to demonstrate how much milk there is in each bar of Dairy Milk.  The medium became the message through the innovative use of bus shelters and large format billboards in a number of key locations in Dublin, each of which highlighted the glass and a half of milk that goes in to a Dairy Milk.



The campaign ran on bus shelters, large format billboards and digital.  It also included Spangleys on a 48 sheet in Terenure, Dublin.


Cadbury’s Spangleys Innovate 48 sheet – Terenure Rd, Dublin. 

The Cadbury Dairy Milk campaign was booked with JCDecaux by media agency Carat and outdoor specialist PML. The campaign creative was looked after by Fallon London and adapted for outdoor formats by PML’s Design +.



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