Luas Formats

Columns
Luas columns are 100% backlit units with a bespoke design for the Luas network. Standard columns incorporate a top and bottom poster space, while back-to-back column wraps provide a creative opportunity to dominate the entire platform. There is a maximum of 2 columns at any station, with both sides available for commercial display, guaranteeing advertisers minimum 25% share of voice.

Luas Interiors
Straplines are landscape formats that are positioned along the length of the trams above head height for maximum visibility.
Portrait Panels are A3 displays which generate massive exposure for your brand, situated throughout the tram at seated eye level.
Skylines are hugely impactful formats consisting of one continuous display covering the ceiling of a tram from end to end.

Tram Domination
 A Tram Domination is an opportunity for one advertiser to take over all of the advertising formats on an individual tram. In addition to straplines, portrait panels and skylines; window strips and contravision complete the Tram Domination and ensure that no opportunity for engaging with the Luas commuter is missed. Floor graphics, window stickers and other special elements are also possibilities to further enhance the impact of this format. One tram, one brand, one message.

Tram Wraps
The ultimate Luas format – a Tram Wrap covers the entire exterior surface of a tram creating impact and standout on the streets of Dublin.

Lightboxes
The Luas network has 4 eye-catching lightboxes in 2 of the busiest retail and entertainment locations on the green line – Ranelagh and Balally.

Luas rates |  Luas print specs |  bright ideas | measurable and accountable

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