January 2011

Fri 28th January 2011

Luas Tram Wrap wins international Innovate campaign of the month

JCDecaux Ireland won the Innovate International Campaign for the month of December 2010 for the spectacular Warner Bros./Harry Potter Luas Tram Wrap. This worldwide monthly contest is organised by JCDecaux OneWorld, and December 2010 saw 17 entries in total from …

Tue 25th January 2011

Original design brought to life

A stunning UV campaign for Audi ran exclusively on JCDecaux 48 sheets in Dublin during the month of January. The creative, designed by Cawley Nea\TBWA, showed a blueprint sketch of the new Audi A7 on a black background, which literally …

Fri 14th January 2011

Increase in Luas passenger journeys

27 million journeys were taken on Luas in 2010 – an increase of over 6% on 2009. This rise in journeys is in contrast to other forms of transport in Dublin as more and more commuters make Luas their preferred method of transport…